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E*TRADE

  Review->
       


        Blain Reinkensmeyer- 
                                                 Founded in 1982 as one of the first online brokerages in the United States, E*TRADE highlights include $0 trades, two excellent mobile apps, and the Power E*TRADE platform, which is great for beginners, active trading, and options trading.

  1. The Power E*TRADE platform (available as a web platform and mobile app) offers a sleek design and a diverse selection of trading tools. This combination of usability and depth drove E*TRADE to the top of our scoring, winning No. 1 awards for Best Web Trading Platform, Best Trader App, and Best for Options Trading.
  2. E*TRADE also finished Best in Class (top 5) for Offering of Investments, Active Trading, Futures Trading, and IRA accounts.
  3. While education isn't quite as thorough as some of its close competitors, E*TRADE's ease of use makes it a viable option for beginners.

           

Trade Commissions Breakdown


FeatureValue
Minimum Deposit$0.00
Stock Trades$0.00
Stock Trades (Per Share)N/A
ETF Trade Fee$0.00
Mutual Fund Trade Fee$19.99
Options (Base Fee)$0.00
Options (Per Contract)$0.65
Options Exercise Fee$19.99
Options Assignment Fee$19.99
Futures (Per Contract)$1.50
Broker Assisted Trades Fee$25.00
         

Margin Rates

FeatureValue
Margin Rate Under $24,999.998.95%
Margin Rate $25,000.00 to $49,999.998.45%
Margin Rate $50,000.00 to $99,999.997.95%
Margin Rate $100,000.00 to $249,999.997.45%
Margin Rate $250,000.00 to $499,999.996.95%
Margin Rate $500,000.00 to $999,999.996.45%
Margin Rate Above $1,000,000.005.45%


Miscellaneous Fees

FeatureValue
Bond Trade Fee$1.00
Treasury Trade FeeVaries
IRA Annual Fee$0.00
IRA Closure Fee$60.00
Account Transfer Out (Partial)$25.00
Account Transfer Out (Full)$75.00
Returned ACH Fee$0.00
Returned Wire Fee$0.00
Stock Certificate Processing Fee$0.00
Stock Certificate Delivery Fee$75.00
Paper Statement Fee$2.00
Paper Confirmation Fee$0.00
Domestic Wire Fee$25.00
International Wire Fee$25.00



 Research-

E*TRADE provides everyday investors everything they need to conduct in-depth market analysis across stocks, ETFs, mutual funds, bonds, and more. That said, when compared to category leaders, E*TRADE trails in the areas of website design and in-house market commentary.

Pros: Alongside five third-party research report options for stocks, E*TRADE offers consensus ratings from multiple third-parties, including breakdowns from individual analysts via TipRanks. Also, charting on the website includes the Trefis price estimate right on the chart, with a quick link to view Trefis's full analysis. There is also content from E*TRADE's in-house staff, including the Market Happenings and Daily Insights series, and Bloomberg TV is available from within the web platform.

Cons: When it comes to usability and modern design, E*TRADE's screening and quote experiences do not quite stack up to the hand-crafted experiences of Fidelity and Charles Schwab. Also, while E*TRADE provides in-house market commentary and analysis (articles), it trails its closest competitors in quality, depth, and quantity. Finally, live broadcasting is absent, which is an area where both TD Ameritrade and Charles Schwab excel.

 












   Mobile Trading-

In our 2021 Review, E*TRADE once again shined because its apps, E*TRADE Mobile and Power E*TRADE Mobile, are easy to use and feature-rich. My recommendation: use E*TRADE mobile for stock trading and Power E*TRADE Mobile for options and futures trading.

E*TRADE Mobile: E*TRADE Mobile is beginner-friendly and focuses on what matters most to casual investors: portfolio management, quotes, watch lists, market research, and trading. Watch lists are fully customizable and streaming ($1,000 minimum balance required). Meanwhile, quotes include both basic and advanced charts, price alerts, news, and additional research such as third-party reports. Speaking of research, I was pleased to find that E*TRADE Mobile included Bloomberg TV and basic trade idea screeners for stocks, ETFs, and even mutual funds (screeners are uncommon for mobile apps).

Power E*TRADE Mobile: While designed for more advanced trading, Power E*TRADE is actually easy to use thanks to its modern design and platform layout. You can switch between advanced multi-legged options trading with numerous pre-defined strategies available, to streaming Bloomberg TV, and futures trading. Other advanced tools include the Live Action feature that helps you find potential investment opportunities with pre-defined options screeners categorized by unusual activity, volatility, or technical patterns.

Mobile charting: Charting is a clean experience on Power E*TRADE, thanks to the fact that ChartIQ, the same engine that runs the charting experience on web-based Power E*TRADE, is used. That said, depth varies by app. While Power E*TRADE Mobile provides 108 indicators, E*TRADE Mobile offers ten. Indicator differences aside, panning, zooming, and conducting high-level analysis are all extremely user-friendly.


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