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INFLUENCER MARKETING

  What is influencer marketing? At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of  social proof  to your brand’s potential customers. Social influence Most discussions of  social influence  focus on social persuasion and compliance. [4]  In the context of influencer marketing, influence is less about arguing for a point of view or product than about loose interactions between parties in a community (often with the aim of encouraging purchasing or behavior). Although influence is often equated with advocacy, it may also be negative. [5]  The  two-step flow of communication  model was introd...
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FACEBOOK BUSINESS

 

What is a Facebook business page?

A Facebook business page is a free web page that companies can build on Facebook to expand their internet presence. Like a personal Facebook profile, your Facebook business page can send and receive messages, post updates, get notifications, and like, comment and share other Facebook users' and pages' content.

Of course, given how many businesses have a presence on Facebook, you'll need your Facebook business page to stand out from the crowd to draw significant attention to your company. If you're questioning whether the work that goes into distinguishing your company on Facebook is worth it, the many benefits of Facebook business pages may convince you to invest the time.

Key takeaway: A Facebook business page is a free resource that helps businesses connect with their customers and grow their online audience

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Benefits of a Facebook business page

If you create a Facebook page for your company, you can use your page to do the following:

1. List your basic contact information.

If people are wondering when your phone line or storefront is open, they may visit your Facebook page to find out. They'll also want to know your address if you're a storefront or your support-line email if you offer services remotely. A Facebook business page is a one-stop shop for listing all of this information.

2. Engage new and longtime customers.

Not even your most loyal customers see what happens inside your business on a day-to-day basis – well, that is, unless you regularly share elucidating social media content with them. A Facebook page is a great place to post shots from inside your storefront or behind the scenes with your support team. You can also update your followers on new products, discounts and more.

3. Know your audience.

Facebook for Business includes tools for determining the demographics of your Facebook audience. You can use the data provided to inform a robust demographic marketing strategy and better target your campaigns.

4. Lessen your marketing costs.

Starting a Facebook business page is free, and many additional Facebook marketing and analytics features are either free or low-cost. Integrating a Facebook business page into your marketing strategy is a budget-savvy way to reach more people – potentially an audience of billions – with less money.

5. Boost your web traffic.

By linking to your company's website on your Facebook business page, you'll drive more traffic to your website. The more people you get to your website, the better the chances will be that people will read the in-depth descriptions of your products and services that you've placed there. Better yet, people who jump from your Facebook business page to your website might even buy something.

6. Improve SEO.

Facebook business pages are good for more than just your social media presence; they're also a boon to your rankings in search engine queries.

Key takeaway: A Facebook business page is useful for communicating important information about your business to your audience, as well as for targeting followers with relevant advertisements.


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